The Rise and Rise of Mobile Phone Apps Assists the Electric Vehicle Market

The rise and rise of mobile phone apps assists the electric vehicle market
The rise and rise of mobile phone apps assists the electric vehicle market

Only a few years ago, many would have scoffed at the idea of the mobile phone market assisting the electric vehicle industry in cracking the mass market. Few would have been supportive of the array of electric vehicle apps now available for smart phones around the world and indeed investment would have been less than forthcoming just five years ago. However there is no doubt that the rise and rise of mobile phone apps has assisted the electric vehicle market in going global.

This is just one element of a very complicated and very difficult jigsaw which the electric vehicle industry has had to put together. The technology has always been there, even though government support has often been intermittent, but it was the challenge of attracting the attention of the wider public which was proving difficult.

New technology

It is perhaps a little unfair to point the finger of new technology at mobile phone apps when some of the electric vehicles of today are more technologically advanced than any other product on the mass market. These are vehicles which are as light as possible, as safe as possible, and contain an array of new technology that not only improve journey capacity but also journey experience. We have the likes of regenerative braking systems, we have hybrids which effectively feed electric vehicle batteries over long journeys ,and we have journey capacity indicators which are more accurate than anything before them.

Quote from ElectricForum.com : "An interesting side effect of the growing electric vehicle market is the growing number of surveys and investigations into the industry and drivers. The issue of journey capacity and the relatively new issue of journey anxiety were covered by a recent study in Germany."

Sometimes when we look at the vehicles themselves, which often don't differ from traditional gasoline/petrol vehicles, it is difficult to understand what is under the bonnet.

Journey capacity

The integration of electric vehicle recharging network mobile phone apps has come at the perfect time for the industry because battery technology is still some way behind main market electric vehicle technology. There should be a significant catch up in the short to medium term, we should see a major increase in journey capacity but at this moment in time electric vehicle batteries are not as advanced as many had hoped. This led to what is known as "journey capacity concerns", with some potential electric vehicle users concerned that they might be left high and dry with no recharge facilities available.

The introduction of mobile phone apps, together with an array of on-board systems, will now alert electric vehicle users to recharging stations in their vicinity. This will allow them to plan their routes with extreme precision and avoid issues which may have seen them stranded with no battery power. It is also worth noting that journey capacity is improving on a monthly basis, new technologies are hitting the market quicker than ever before, and investment by corporates and governments around the world has ballooned.

Conclusion

The introduction of mobile phone applications which effectively track electric vehicle charging stations in your vicinity are a godsend to many people. Even though journey capacity is improving and battery technology is more advanced than ever, there is still a need to push towards the 300 mile journey capacity per full electric vehicle battery charge. This is a figure which has been mentioned time and time again by gasoline/petrol vehicle drivers in the U.S. as the point at which they would seriously consider switching to electric powered travel. So 300 miles is the target for the future!