Amidst all the general discussion and comment after the release of Teslas second-quarter figures. the company's chief executive Elon Musk dropped a very interesting comment into the conversation. He believes it is possible to create an affordable EV, in the price range $35,000, with a 200 mile journey capacity in the short to medium term. While he did not give an exact time for the release of such a vehicle, he has in the past discussed 2017 as the point when he would like the company to be in a position to target the EV mass-market.
If it was anybody else connected with the electric vehicle industry discussing potential for the future, this kind of comment would likely be dismissed. However Elon Musk has a reputation in the industry which few others can come anywhere near and the likelihood is that if he is saying this is possible his company is likely to be well down the road to creating such an offering.
Why is Tesla so confident?
Tesla has been the leading light in the luxury electric vehicle sector for some time now, pushing the bar higher and higher and surprising many people along the way. This is a company which literally started from nothing and created an electric vehicle driving system and an array of luxury vehicles to go with this new technology. The company is very customer friendly, extremely cutting-edge and, as we suggested above, if entrepreneur CEO Elon Musk is talking about a 200 mile journey capacity EV costing around $35,000, then who are we to doubt him?
Quote from ElectricForum.com : "There's no doubt that the name of Elon Musk is synonymous with Tesla but where do you think Tesla would be today if Elon Musk had not been at the helm?"
This is a man who has surprised on numerous occasions, this is a man who recently released an amazing battery swapping system for the Tesla Model S and in reality it is Elon Musk who has dragged the electric vehicle industry kicking and screaming to where it is today.
Why are competitors so far behind?
On the surface it looks as though Tesla is literally miles ahead of its competitors with regards to new technology, new ideas, and journey capacity. The reality is that the company has been more focused on electric vehicles than any other in the industry - it joined the party relatively early and in many ways its competitors are still playing catch-up. Whether or not the company is as far ahead in the technology race as you might assume, bearing in mind Elon Musk's comments and lack of comments from other EV manufacturers, is debatable.
This is an industry which is literally changing month by month, sales are set to double in the U.S. in 2013 and governments around the world are pouring billions of dollars into the sector. It is all change for the electric vehicle industry, things are certainly moving very quickly and it is likely that the vehicles we see today will look outdated compared to their future counterparts over the next decade.
This is not the first time the Elon Musk has discussed an affordable EV and with many people already pencilling in 2017 as the year when electric vehicles go mass-market, there are some interesting times ahead!