In current prices, hybrids cost more than many of the conventional gasoline vehicles in the market today. This is because of the high technology drive systems together with the many upscale features not found in regular cars.
One of the high-end hybrid cars in the market is the Lincoln MKZ hybrid. The difference is, the Lincoln MKZ comes in at the same price as a conventional fossil fuel car in its class.
According to the company spokes person Christian Bokich, “We priced the MKZ Hybrid the same as the V-6 version to deliver a great model message, help our customers really make an informed luxury choice and go head to head with the Lexus HS 250h.”
Lincoln’s plan has paid off with about 20 percent of the MKZ sales in 2011 have been hybrids. Broken down to the specific areas, in the Los Angeles region, the percentage is at forty-four while in the San Francisco area comes in at a sixty-six percent.
Comparatively, the MKZ Hybrid outsold the HS 250h two to one in the first half of 2011. The total sales for both units though came in only at 4,400 compared to the gargantuan number of conventional cars sold in the market.
The small number of purchasers reflects the changing tastes of the hybrid vehicle market. The earlier versions of hybrids from Toyota and Honda had savings in mind, where interiors were in leather and had many electronic gadgets inside. Now, as the market grows, the more affluent buyers want to be seen in a green vehicle of their choice.
The Lincoln MKZ Hybrid, despite being an upscale and environmentally friendly version of the Ford Fusion, adds luxury to this seemingly bland car market. Despite being labeled as luxury cars, they still perform as efficiently as a hybrid vehicle. It gets its power from a 2.5 litter conventional engine and a 79-kilowatt electric motor. Power is stored in a nickel-metal-hydride battery pack for a total output of 191 horsepower. The power train is a continuously variable automatic transmission that drives the front wheels of the vehicle.
The car is rated by the Environmental Protection Agency for fuel economy advantage at 41 for city driving, 36 for highway driving and 39 for combined driving. The fuel tank is able to hold 17.5 gallons of fuel and is able to burn 36 miles to the gallon. On E.V. mode, the Lincoln can travel short distances at a top speed of 47 mph.
As for price, the Lincoln hybrid has a base price of $35,250. The options include a sunroof, a navigation system, blind spot monitors, a THX surround-sound stereo systemm with a back up camera, which can all add up to a hefty $41,370.