The Nissan Leaf presence is now felt throughout the world. One of the first activities would be held between June 23 and 24, where a fleet of these zero emission vehicles would be driving around London to offer free ‘taxi’ rides.
One can avail of the service by sending a Tweet that incorporates hashtag ‘#6XCHEAPER’ together with chosen destination. This is one activity where the Japanese car giant would be able to obtain information from consumer feedback in designing the taxi of the future.
Utilizing the social media platform Twitter is integral in Nissan’s grand plan, ‘The Big Turn On’. The program aims to spread the electric vehicle message through social media channels to convince one million separate individuals to choose electric vehicles within just a hundred days. The program’s one million target was achieved last June 20, nearly three weeks ahead of the projected schedule.
The ‘#6XCHEAPER’ tag underscores the fuel savings provided by an electric vehicle, which is six times cheaper than fuelling a similar sized internal combustion engine. When the Nissan Leaf is charged at off peak hours, Nissan estimates that it would cost just 1.75 pence in fuel to travel one mile in a Leaf, compared to about 10 pence per mile in a fossil fuel use car.
There are other savings enjoyed by electric vehicles. Since the Nissan Leaf produces zero emissions, the vehicle is thus exempt from charges such as London’s congestion charge as well as earns no annual vehicle excise duty charges.
According to the Managing Director of Nissan Great Britain, Mr. Jim Wright, “This is part of a campaign designed to get people to turn on to 100 percent electric driving by busting many of the myths and highlighting the many benefits of electric cars, including incredibly low fuel costs.”
He further added, “By offering free taxi rides, we aim to show hundreds of people just how practical and affordable the Nissan Leaf is to run. As each journey costs us so little, we’re not charging passengers – there’s no point in quibbling over a few pence.”
The Nissan Leaf EV fleet would be based at their very own ‘taxi rank’ near the Truman Brewery by Liverpool Street Station. They would be providing free taxi rides to destinations throughout the Greater London Area. This would include as far west as Turnham Green or to the O2 Arena in the east, go south of the river as far as Clapham and as far up north as Hampstead. The operation hours would be between 10 am and 6 pm for both Saturday and Sunday. The vehicles would be operated by professional drivers from Climate Cars, a car service operator.
All the messages sent using the hashtag would be monitored and winners for the free rides would be chosen randomly to avoid long lines. Each trip of the EV would be logged and passengers would be educated as to the amount of fuel costs when one chooses to go electric.
On another end, the Nissan Leaf is also gaining a major overhaul, becoming a luxury vehicle in the United States. The vehicles have been built by Imperial Coach Builders of Springfield, Missouri, who also claim to be the builders of the first ever-stretch electric limousine in the world.
This Nissan Leaf Stretch Limo is one of a kind. According to the builders, this was an easy build saying “We took a regular Nissan Leaf and we cut it into two and basically extended the frame to add a center section to stretch it into a limousine.”
Get ready to find the Nissan Leaf in your area soon.