Nissan Projects Greater Sales in 2012


Nissan Motors, the Japanese car giant is projecting to sell 1.5 million electric vehicles throughout the globe. The company is seeking to ride on the every increasing consciousness and demand for environmentally products.

The company aims to be the world’s largest producer of zero emission vehicles. Steps in achieving that objective include the creation of a new fuel cell electric vehicle developed in partnership with German maker Daimler.

Currently Nissan, as Japan’s second largest automaker, has sold 15,000 of its all-electric Nissan Leaf. With a 43.8 of ownership stake made by French carmaker Renault, the company plans to expand its electric car portfolio to seven models from its single Nissan Leaf.

According to Nissan President and CEO Carlos Ghosn, “More consumers are demanding products in line with their values, including cars and trucks with a lower carbon footprint. At the same time, we are using technology to make our factories greener and more efficient.”

He further added “Nissan wants to be part of the solution towards a sustainable society for the sake of the planet and as a significant competitive advantage and a strategic differentiator in the global manufacturing sector.”

Aside from the increased targets for electric vehicles, the company is also gunning for a 35 percent improvement in fuel efficiency on 2005 statistics for internal combustion engines it has sold in the United States, Europe, Japan and China.

In another move, Nissan is now developing technologies with U.S. electric giant to explore ways to promote the use of electric vehicles. This expansion has been programmed despite last year’s dismal numbers after an earthquake and a Tsunami that hit the country last March. As a result, many of the car companies in Japan including Nissan reduced production because of the lack of components needed to build cars.

Despite such issues, Nissan has shown the greatest recovery as it declared growth for its year on year production for June with 419,831 units. Nissan was able to sell 1,056,000 vehicles in the first quarter of 2011 globally, an increase of 10.6 percent from last year’s numbers.