Tesla Motors Announces Tie-Up with Mercedes-Benz

Tesla Motors announces tie-up with Mercedes-Benz
Tesla Motors announces tie-up with Mercedes-Benz

Today's announcement that Tesla Motors has tied up with Mercedes-Benz of Germany to create the Mercedes-Benz B classic electric drive is perhaps no surprise to those in the industry. This is now the third time that Tesla Motors has tied up with Mercedes-Benz, as well as agreements and arrangements with a whole host of other car manufacturers. There is a growing suspicion that the wily old foxes at Tesla Motors are positioning the company in the centre of the electric vehicle market in an attempt to make the company indispensable.

Downsizing technology

The vast majority of Tesla Motors cars are targeted at the sports market where money is no problem and choice is relatively thin on the ground. However, the arrangement with Mercedes-Benz brings together two icons of the automobile industry, as well as style and image tied up with the latest electric car technology. It will be interesting to see the impact of the Mercedes-Benz B classic electric drive vehicle and indeed whether it is as popular as many believe it will be.

The very fact that this vehicle has a range of around 115 miles (200 km) per full charge is certainly a feather in the cap of the two giants. There is no doubt that range capacity is still a major problem for many people and while 115 miles on a full charge will not change the market overnight, it is certainly an interesting development.

Average driving distance

Despite the fact that the average driver will do no more than 80 miles per day it seems that the vast majority of drivers, especially those in the U.S., would like a capacity per full charge nearer 300 miles. The Nissan Leaf, at around 140 miles per full charge, is most certainly leading the way in the popular markets, although if this Mercedes-Benz can do in excess of 100 miles it will certainly catch the attention of those looking for style and substance.

Quote from ElectricForum.com : "When you put together two of the best-known names in the car industry, in the shape of Mercedes-Benz and Tesla Motors, you can expect fireworks when their collaboration is over. Therefore, it will be no surprise to those in the industry to learn that the Mercedes-Benz B classic electric car is expected to be very popular when launched in the US in 2014."

There are some complicated formulas to work out the efficiency of a vehicle, both its battery power and its aerodynamics, and slowly but surely things are improving. As well as the groundbreaking technology which is associated with Tesla Motors vehicles, it is worth noting that the company also has significant experience in aerodynamics. Aerodynamics, weight, and length of vehicle are often factors which we ignore when looking at efficiency ratings.

Is this a taste of things to come?

There's no doubt that the electric car market is still relatively small compared to the traditional gasoline market but interestingly we are seeing more and more partnerships and arrangements. Some of the biggest names in the automobile industry are happy to pair up with each other and indeed Tesla Motors seems to be positioning itself in the centre.

The Mercedes-Benz B electric vehicle will be available in the U.S. from 2014 and at this moment in time the feedback from Mercedes-Benz and Tesla Motors has been very positive. The vehicle is able to obtain a full charge within seven hours, although a quick charge, taking just two hours, will give you an extra 60 mile journey capacity.


In years gone by partnerships between the likes of Tesla Motors and Mercedes-Benz would have been unheard of. These are two companies at different ends of the automobile spectrum and indeed all companies in the industry protect their secrets from competitors at all cost.

There is a growing suspicion that Tesla Motors is quite cleverly placing itself in the centre of the electric vehicle market making its technology and know-how available to competitors. Indeed the Chief Executive of Tesla Motors has already promised a mass-market vehicle in the short to medium term although so far we have no exact launch date.