Will EV Enthusiasts ever Forgive General Motors?

Will EV enthusiasts ever forgive General Motors?
Will EV enthusiasts ever forgive General Motors?

There is intense speculation that General Motors is on the verge of announcing a major development in battery technology, which could take an electric vehicle beyond the critical 300 mile per full charge distance. So far the company has remained quiet on claims of secret testing in Canada, but will EV enthusiasts ever forgive General Motors for the EV1 debacle?

Silence is golden

Aside from introducing the Chevrolet Spark and the Chevrolet Volt into the EV market, General Motors has been relatively quiet with regards to public comments and public statements. Historically, the company has had a major say in the traditional vehicle market although up to this point, EV1 aside, the company has been relatively quiet for some time now.

This has prompted growing speculation that General Motors may well be on the verge of something big. The company has secretly been investing hundreds of millions of dollars into the EV sector and battery technology with hopes to bring these two together to create an affordable EV with acceptable journey capacity. If the company can pull off this coup it would be an amazing rise from the ashes for a company which has been ridiculed and demonised by EV enthusiasts for some time now.

Step-by-step

General Motors, which owns the Chevrolet brand, has caused some ripples with the announcement that the Chevrolet Spark EV will be priced at under $20,000 when taking into account tax credits. It will be interesting to see how this potentially groundbreaking announcement filters through to the motoring public and indeed whether initial interest in the vehicle continues to grow.

In many ways General Motors has seemingly learned from past errors and is now letting its vehicles do the talking rather than hitting the press with promises and aspirations. This seems to be the way forward and is something which has proven to be very successful for Elon Musk, the adversary of General Motors and chief executive officer of Tesla Motors.

Quote fromElectricForum.com : "As an owner of a 2013 Volt I would be happy to answer any questions (as best I can) about the Volt, how it operates and my experience with it."

Are we seeing the creation of super EV manufacturers?

As we mentioned in one of our earlier articles, the landscape of the EV industry is certainly changing on a regular basis. We are seeing companies come and go, governments announce new financing packages, and the weak are starting to fall by the wayside. This is leaving the likes of General Motors, Tesla Motors and all of the other well-established traditional vehicle manufacturers to their own devices.

We are also starting to see limited exchange of technology between some of the major players in the industry which may well speed up the introduction of an affordable EV with mass-market sales. This is to all intents and purposes the whole point of the EV industry, the ability to break into the mass-market, capture the minds and hearts of existing motorists, and reduce the ongoing dependence upon gasoline.

Conclusion

While many motorists will remember with fear the way in which General Motors acted after releasing, and then suddenly withdrawing, its groundbreaking EV1 electric vehicle from the market, will they hold it against the company?

The likelihood is that if General Motors can deliver the first real mass-market affordable EV with a journey capacity in excess of 300 miles then all will be forgiven. The company will be able to move forward with a clean slate, the EV market but finally take off and the billions of dollars invested by governments around the world will begin to pay dividends. Whether we are quite at this stage yet remains to be seen but slowly General Motors is beginning to attract the attention of the motoring media and seems to be fanning the flames of expectation. Hopefully, this time they can deliver in the long term!