Will the BMW i3 Plug-In Electric Car Make it to Market?


The Los Angeles Auto Show is seen by many as the pinnacle of the automotive industry, and the show at which you can show off your latest concept vehicle. This year we saw the BMW i3 plug-in electric car in public for the first time, despite the fact that it has been rumoured and talked about by the press for some time now. It seems that BMW is finally getting its act together with regards to the electric plug-in market, but will the BMW i3 plug-in electric car ever make it to market?

What does the BMW i3 plug-in electric car have to offer?

Those who saw the vehicle in the flesh, so to speak, have described it as a cross between a BMW, Volkswagen Golf, Nissan, and an SUV. Now, by any stretch of imagination that is some bill to live up to!

There is no doubt that BMW has certainly pushed the boat out with this particular model, which is a coupe but a very compact coupe. The design is impressive, the aerodynamics are very striking and while it is very different from your traditional BMW vehicle, there are traits which give away the manufacturer. If this particular vehicle was to make it to market we suggest it would be very popular but by the time it is anywhere near the market the company is likely to have moved on to new technology and new ideas.

Journey capacity of the BMW i3 plug-in electric car

One interesting fact which came out at the Los Angeles Auto Show was the fact that the concept BMW i3 plug-in electric car has in theory a range of around 100 miles. This is significantly more than a traditional electric vehicle and no doubt takes into account the latest technology, the latest aerodynamics, and the latest fuel efficiency modules. Over the last few months we have seen a marked increase in journey capacity, both in concept cars and actual market cars, and there are high hopes that 2013 could be a major stepping stone for the industry.

What next for BMW?

When the likes of BMW are investing a significant amount of money into the electric vehicle market, we know that this is an area which will work. While there were a number of setbacks for the industry as a whole during 2012, with recalls and battery issues, this is to be expected with a relatively new industry and a relatively new technology.

If 2013 sees the industry move towards a more reliable base model, extended journey capacity and the look and feel of a traditional fuel vehicle, surely this must be a positive factor?


At this moment in time many in the press are looking to criticise and pick apart the array of concept vehicles arriving at shows such as the Los Angeles Auto Show. The very fact that the BMW i3 plug-in electric car has been well received by the general public, and the mediam is certainly a feather in the cap of BMW, but when you take a look at the vehicle and its specifications, this is no surprise.

Whether or not the BMW i3 plug-in electric car actually makes it a market is neither here nor there because some of the concepts used in the vehicle will most certainly appear on other BMW models.