Ford has already confirmed plans for a new 2015 Focus Sedan, although the introduction of a Ford Focus Electric car in New York next week did take some experts by surprise. While the company has been relatively successful with regards to its alternative power supply vehicles, the introduction of the Focus Electric seems to be low key to say the least.
The press release which accompanied next week's launch did much to wax lyrical about the Ford Sedan but there was very little in the way of mention about the Ford Focus Electric. This has prompted speculation as to whether Ford has an "ace up its sleeve" or indeed whether it is playing down the electric car launch because it may well be a token gesture on the company's behalf?
EV launches coming thick and fast
As the electric car market continues to grow, government subsidies continue to rise, and demand improves, we can fully expect an array of new electric vehicle launches in the coming months and years. We already have the basis for an interesting 2014 and 2015 that is now beginning to take shape, with the latest entry being the Ford Focus Electric. Whether the Ford Focus Electric will live up to the high expectations of the electric vehicle community remains to be seen - it is rather bizarre to find that Ford is underplaying this launch?
Quote from ElectricForum.com: "Is this the car which opens the door to a revival at Ford?"
It is also worth noting that improving technology and extended journey capacity, as well as ongoing price reductions, are also playing their role in the future shape of the industry. While it would be foolish to suggest that EV sector is on the verge of mass production, there is no doubt that we have seen a reduction in component prices and the cost of technology.
Keeping the momentum going
Each and every launch of a new electric vehicle grabs the headlines, extends the reach of the industry and certainly keeps the sector in with governments around the world. Whether, as some suspect, the launch of the Ford Focus Electric is but a token gesture from the company is perhaps neither here nor there because it keeps the sector in the headlines.
Investment in the electric vehicle sector, and indeed the hybrid subsector, continues to grow and is starting to yield dividends as investors are now showing more interest. What was once seen as a niche market, something which would never make money, has certainly changed for the better in recent times. We have seen the likes of BMW entering the marketplace, with a very slick and a very eye-catching electric model, and the old star of the sector Tesla Motors could well have a trick or two up its sleeve!
It will be interesting see how the Ford Focus Electric is received next week in New York and indeed the company may well cast further light upon the seemingly underplayed launch of this vehicle. It may well be that the look and feel of the Ford Focus Electric will be very similar to the 2015 Ford Focus Sedan (which is being launched at the same time) and therefore the company sees no reason to repeat the same information ahead of the launch?
We will soon see……