The current generation has been called the Y Generation. They are technologically adept and upwardly mobile. Research recently found that they prefer fuel conservation and this has been translated to their car platform preferences. This generation clearly prefers hybrid vehicles with only two percent show interest in electric vehicles.
A hybrid vehicle utilizes two power sources where energy is utilized to move the vehicle. There are several kinds of configurations to maximize these and these are as follows:
- Parallel Hybrid. This hybrid configuration has a single electric motor and an internal combustion engine allowing these two motors to either work individually or in tandem to move the vehicle. The first mass produced parallel hybrid configuration was the Honda Insight.
- Mild Parallel Hybrid. This configuration utilizes a small electric motor providing stop and start functionality as well as extra power assist during acceleration and regenerative braking during deceleration.
- Series Parallel Hybrid. This is also called a power split drive train with two sources, such as the electric motor and the internal combustion engine. The power from these power sources can be shared where the electric motor acts as the generator to recharge the batteries. The primary source is the internal combustion engine with the electric motor providing the extra boost.
- Serial Hybrid. This has also been tagged as Extended Range Electric Vehicle or Range Extended Electric Vehicle. This vehicle configuration is driven by the electric motor and runs independently of the internal combustion engine. The internal combustion engine runs the generator to recharge the battery array.
The generation’s preference stems from the following reasons:
- Fuel Efficiency. This is the top characteristic why the Y generation chooses hybrid vehicles. According to the survey, nearly half would be willing to spend to further improve the fuel efficiency of their current hybrid vehicle. The studies were conducted by Deloitte, about fifty seven percent chooses to have a hybrid that utilizes both electricity and fuel. Other preferences include choosing vehicles that simplifies their modular lifestyle, lowers fuel expenses and is more cost effective in the long run.
- Technology. Another come on for the Y generation is the technology installed within hybrid vehicles. The survey found that nearly two thirds would prefer having touch screen controls and this should be attached to the dashboard of the hybrid vehicle. Other technologies in the car should include their digital dashboard as well as their multi-media systems. Nearly sixty percent of those surveyed require comfort as well as entertainment in the vehicle.
The survey conducted by Deloitte comprised of participants from the United States, United Kingdom, China, Germany and France. The results found that the Y-generation prefers the high technology hybrids over the electric vehicles.