Over the last few years the name of Tesla has become synonymous with the electric vehicle market, although it is still seen by many people as a luxury motor company. Slowly but surely the company is spreading its wings even further than the U.S. and news that the Tesla Model S was the favourite electric vehicle in Canada during 2013 has certainly caught the headlines of EV news sites.
When Tesla initially came to the market, with its highly driven multibillionaire chief executive officer Elon Musk, many suggested it would always remain a luxury car company. However, the tables have turned and the company is now not only one of the leading EV manufacturers in the U.S. but also Canada, with the Far East and Europe within its sights.
Tesla market share
Polk’s New Vehicle Registration Data was used to put together this report which confirms that the Tesla Model S now has 43% of the Canadian EV market. This compares favourably with just 20% in 2012 with the company hoping this move will offer a springboard for the future. While Nissan Canada still remains a major player within the Canadian EV market it is worth noting that the company's market share has fallen from 40% in 2012 to 35% in 2013. Indeed the Mitsubishi i-MiEV has also taken something of a hit with its market share falling from 31% in 2012 to just 11% in 2013.
Quote from ElectricForum.com : "Tesla Model S: Battery Hot Swap - Way to go Tesla, BIG step in the right direction for EV's!"
While there is no doubt that Tesla is making a major play for the Canadian electric vehicle market there is also no doubt that the data will flip flop with the introduction of new vehicles. Indeed many experts believe that while the likes of Tesla, Nissan and Mitsubishi will be around for many years to come, the likes of Mercedes-Benz, Ford and Toyota should not be taken for granted. This is a very competitive market, one which is set to grow for many years to come and at this moment in time the door is still open for new entrants.
Worldwide EV market
As we touched on yesterday, a recent report in the US suggest that over 40% of US drivers were capable of using an electric vehicle for their daily travel today. This is a situation that is being replicated right across the world as we see more and more recharging stations introduced to the general public, not to mention home charging kits. At this moment in time there are tens of thousands of recharging stations but over the next couple of years experts believe this will move into the millions.
Critics will suggest that we have been here time and time again with regards to the EV market, just about to crack the mass market only to fail again, but this time does seem different. Governments around the world have invested billions of dollars into the industry, many motorists are now seriously considering an electric vehicle and some of the major names in worldwide transport are now very keen to put their name to the EV industry. Yes, it does feel different but perhaps the major danger is complacency?